Commercial Channels
Five channels. One operating structure.
Each channel is dedicated to a distinct customer environment, operated through the same disciplined commercial and service structure.
AMA HoReCa
Professional coffee solutions for hotels, restaurants, cafés and catering — from equipment and training to ongoing technical service.
Intended Customer
Hotels, restaurants, cafés, bars and catering operators.
Service Proposition
Dedicated account management with installation support, scheduled maintenance and on-call technical service.
Operating Scope
Espresso equipment coordination, barista training, product supply, technical service and account management for professional hospitality environments.
Relevant Categories
Coffee products, equipment and technical service.
Customer Support
Account-managed support with structured service routing.
AMA Office
Workplace coffee solutions designed for offices and corporate environments, with reliable supply, equipment and service.
Intended Customer
Corporate offices, workplaces and facility managers.
Service Proposition
Account-managed service with supply planning and equipment maintenance coordination.
Operating Scope
Office coffee equipment, consumable supply, replenishment coordination and technical support for day-to-day workplace operations.
Relevant Categories
Coffee products, equipment and technical service.
Customer Support
Account-managed support with structured service routing.
Capsules & Retail
Retail and capsule channels bringing consumer coffee products to shelves and point-of-sale through structured distribution.
Intended Customer
Retailers, key accounts and consumer channels.
Service Proposition
Route-to-market execution with inventory management and retail account support.
Operating Scope
Retail distribution, shelf execution, capsule and packaged product supply, and merchandising support across consumer touchpoints.
Relevant Categories
Coffee products, equipment and technical service.
Customer Support
Account-managed support with structured service routing.
Fuel & Convenience
Coffee and convenience solutions for forecourt and convenience retail, built for high-frequency, on-the-go consumption.
Intended Customer
Fuel retailers, forecourt operators and convenience stores.
Service Proposition
Channel-specific account management with rapid restock and service coordination.
Operating Scope
Convenience-focused coffee equipment, product supply, restocking coordination and service support for forecourt operations.
Relevant Categories
Coffee products, equipment and technical service.
Customer Support
Account-managed support with structured service routing.
Service & Equipment
Professional equipment coordination and after-sales technical support across every channel EA Brands operates.
Intended Customer
All channel operators — HoReCa, office, retail and convenience.
Service Proposition
Centralised service coordination with structured support routing across channels.
Operating Scope
Equipment coordination, installation support, configuration, maintenance coordination, technical support and customer service.
Relevant Categories
Coffee products, equipment and technical service.
Customer Support
Account-managed support with structured service routing.